With talents from
How it started
Jenny, a 2x Olympic rower, and Manuella, a recreational climber, developed broad shoulders and wide lats through their sports. As they got stronger, everyday bras became a struggle—bands dug in causing chafing, and back tissue overflowed in a way that felt unflattering. Everyday bras are still designed with a straight silhouette in mind, overlooking the broader shoulders and lats of modern, active women. They came together to change that—and Daylilie was born.
Band too tight, cup too big.
Silhouettes, Not Sizes
There is a common misconception that those with broader shoulders must have a larger bust. When Jenny and Manuella find bras that fit their shoulders and lats, the cups are often too large. Similarly, when the cups fit, the bra is too tight. They are left choosing between compressive sports bras that feel restrictive for everyday wear or bralettes that feel too junior.