Daylilie Bras Are Redefining Everyday Fit for Athletic Silhouettes
Daylilie designs everyday bras for strong, modern women. Elevated, beautifully comfortable, never constricting. Thoughtfully crafted for those who want to feel powerful and polished, from office days to weekend coffee runs.
The undergarment industry has long prioritized size over silhouette and proportions, relying on outdated 1920s sizing charts designed for a more sedentary lifestyle and narrow-framed female body.
This legacy still shapes modern designs, leaving many women overlooked.
Movement is no longer a routine - it is a way of life. Today's wellness practices have reshaped modern silhouettes.
What is Modern Wellness?
Pilates before work. Yoga on Saturdays. Strength Training. Running Clubs. Our activities develop broader backs, stronger shoulders, and more defined muscles. It's how we live.
Strength has reshaped our bodies—so why hasn’t fit evolved with us?
Small breasts don’t always mean a small frame, and a larger frame doesn’t always mean a fuller bust. The result? A fit-gap that leaves many women—ourselves included—without options that truly work. It’s time to move beyond just cup and band size.
Our vision is to give women the confidence to unapologetically shape every room they are in.