Breaking the Mould: How Daylilie Is Redefining Bras for Athletic Bodies

Co-founded by a 2x Olympian and a former Y Combinator-backed startup executive, Vancouver-based startup Daylilie is taking on the lingerie industry—one athletic silhouette at a time.

Silhouettes, not sizes: Meet Daylilie, the Vancouver startup designing bras for athletic bodies

For women with broad shoulders, finding clothes that don’t just fit, but fit comfortably, can be a challenge.