With talents from
Our backstory
Daylilie started with our own bodies.
Hello! We are Manuella, a recreational climber and Jenny, a 2x Olympic rower. We developed broader shoulders and wider lats through our sports, and as we got stronger, everyday bras became a struggle. Bands dug in causing chafing, and back tissue overflowed in a way that felt unflattering.
.Silhouettes, not Sizes
We realized that everyday bras are still designed with a straight silhouette in mind, overlooking the broader shoulders of modern, active women. Our struggle led us to a bigger question: was this really an “athlete” problem? or was it a proportions problem?
The industry centre
designs for a straight-from-shoulder-to-waist silhouette
Broader shoulders are often associated with a V-shaped back
There is a common misconception that those with broader shoulders must have a larger bust. For us, when we found bras that fit our shoulders and lats, the cups were too big. When the cups fit, the band dug in. It was a constant tradeoff—and we were left choosing between compressive (and flattening) sports bras that feel restrictive for everyday wear or bralettes that feel too junior.
Band too tight
Cups too big
The more women we talked to, the clearer it became: this wasn’t just our experience. Broad shoulders and wider backs are not anomalies. They take shape in many ways — sculpted through sport, passed down through genetics, or become defined as our bodies mature.
Band too tight, cup too big.
Daylilie was born to reimagine how bras are designed — around silhouette, not size. Our goal is to support every proportion, from smaller cups to fuller busts, with designs that move with and flatter the body.
