With talents from
Our backstory
Daylilie started with our own bodies.
Hello! We are Jenny, a 2x Olympic rower, and Manuella, a recreational climber. We developed broader shoulders and wider lats through our sports. As we got stronger, everyday bras became a struggle—bands dug in causing chafing, and back tissue overflowed in a way that felt unflattering. Everyday bras are still designed with a straight silhouette in mind, overlooking the broader shoulders of modern, active women.
Band too tight, cup too big.
Silhouettes, Not Sizes
But that struggle led us to a bigger question: was this really an “athlete” problem—or was it a proportion problem?
At first, it felt personal. There is a common misconception that those with broader shoulders must have a larger bust. When we found bras that fit our shoulders and lats, the cups were too big. When the cups fit, the band dug in. It was a constant tradeoff—and we were left choosing between compressive (and flattening) sports bras that feel restrictive for everyday wear or bralettes that feel too junior.
The more women we talked to, the clearer it became: this wasn’t just our experience. Broad shoulders and wider backs are not anomalies. They take shape in many ways — sculpted through sport, passed down through genetics, or become defined as our bodies mature.
Bras don't fail women because there aren't enough sizes. They fail because they were never designed around silhouettes and proportions.That’s why we created Daylilie.
